Yousef founded LG Sonic in 2011, following the completion of his executive MBA. He is an entrepreneur with a unique vision for water management and data-driven technologies. With over 20 years of experience in developing and leading green technology companies, Yousef's passion lies in creating innovative solutions that protect the environment and benefit society. He serves as a Board Member of the European Innovation Council (EIC) and as the Chairman of the Green Scaleups Org. He believes that real change emerges from the alliance of multi-stakeholders, paving the way for a sustainable future.